La Crosse City Vision Foundation
We develop projects that beautify, protect and keep YOUR Downtown La Crosse an inviting destination for local commerce and tourism.
Current Projects
Our Vision
The vision of the Foundation is to make the central business district of La Crosse the most attractive and cleanest in the U.S. This will be accomplished through the implementation of a comprehensive beautification program.
Our Mission
Our mission is to help create a unique heritage.
A stately clock on Second Street, connecting with the community from all four directions.
A bronze statue that wistfully captures a wonderful moment of children waving to those arriving by riverboat.
And each surrounded by an attractive brick plaza proudly proclaiming the names and memories of local citizens.
Timeless projects such as these — points of interest that bring people together to share memories — is what the Foundation offers in its downtown projects.
People want a reason to remember where they have been, whether for a lifetime or for a few passing moments.
It is the mission of the Foundation to help create such memories, and it is our great pleasure to invite you to participate with us.
Please consider helping us create a unique and special heritage for the city of La Crosse and the Coulee Region. A gift to the Foundation — now or as a part of a planned gift in your estate — will make a difference for generations to come.
Board Members
- Carol Gross, President
- Pat McGuire, Treasurer
- Alyson Graef, Secretary
- Scott Koenen
- Benjamin Riley
- Dave Wagner
- Val Schute
- Adrian Meyer
- Megan Wells
Community Partners
Want to join us?
Become a partner.
Completed Projects
Make a Donation
Every penny helps. Multiple options available.